Most brands think app downloads and flashy gear are enough. They're not. Here’s the insider riff on how reminders, nudges, and smart upsells actually keep people coming back—and spending. Let’s get this straight: buying someone a treadmill doesn’t make them fit.  Shocking, I know. And yet, most fitness apparel and connected device brands act like it does. They launch products, slap on an app, maybe send a welcome email, and then…crickets. Look, retention isn’t about the gear. It’s about the...

Most brands think dormant subscribers are "lost causes." They're wrong. Those sleepy buyers are a goldmine waiting for the right nudge, if you know how to hit “wake-up.” Let’s get this out of the way: ignoring your dormant subscribers is like leaving $100 bills on the trail during a hike.   You wouldn’t do that. So why let your email and SMS lists gather dust? Here’s the thing: most outdoor gear brands obsess over new acquisition. Ads, influencer collabs, SEO (you name it). Meanwhile, half...

Why most brands are quietly losing thousands (and how to stop it before your next shipment goes out) Here’s the deal: sending a product is only half the battle. The other half? Making sure your buyer knows exactly what to do with it, how it fits into their life, and why it’s their new favorite thing. Most brands get this backward...and it’s why returns are skyrocketing. Let me be blunt:  confused buyers don’t just return products. They cost you time, money, and (most dangerously) loyalty....